AT&T Celebrates Pride With $1 Million Donation To The Trevor Project

AT&T Announces $1 million donation to The Trevor Project
AT&T Announces $1 million donation to The Trevor Project

As the country celebrates Pride Month, LGBT ally AT&T has announced a $1 million donation to The Trevor Project, the nation’s leading organization providing crisis intervention and suicide prevention services to LGBTQ youth.

These funds will help modernize and transform The Trevor Project’s suicide prevention capabilities and help them serve up to four times more LGBTQ youth through their digital platforms than previously possible. 

This means more LGBTQ youth experiencing a crisis will be able to reach trained and caring crisis counselors.

Suicide is the second leading cause of death for youth aged 10 – 24, and LGBTQ youth are almost five times as likely to have attempted suicide compared to their heterosexual peers.

In addition to the huge donation, the single largest in the 20-year history of The Trevor Project, AT&T will also donate more than $675,000 worth of AT&T products and services as well as technology & connectivity expertise. Plus, AT&T will also actively recruit employee volunteers to further support the life-saving work of The Trevor Project.

People celebrating Pride Month with rainbow flags

AT&T has a long history of supporting the LGBTQ community stretching back to 1975, when the communications giant was one of the very first American companies to prohibit discrimination against employees based on sexual orientation.

In 1998, the company adopted one of the very first domestic partner benefits programs for LGBTQ employees. And in 2006, AT&T was a leader once again as one of the first companies to offer transgender-inclusive health care benefits.

Also, look for the exclusive premiere of Alone In The Game, the AT&T original feature-length documentary which follows a group of athletes and sports figures from the biggest stages in American sports, including the NFL, NBA, MLS, and NCAA, among others, to explore the ongoing struggles LGBTQ athletes are facing at the professional, collegiate and Olympic levels. 

https://youtu.be/aolQEcFp_QA

You can catch Alone In The Game on June 28 at 8 p.m. ET/PT exclusively on AT&T AUDIENCE Network – DIRECTV ch. 239 and AT&T U-verse ch. 1114 and via streaming services on DIRECTV NOW, DIRECTV, and AT&T U-verse apps. DIRECTTV is a subsidiary of AT&T.

And, beginning June 1, DIRECTV and DIRECTV NOW customers can find the “Celebrate Pride” carousel across all their devices featuring some of the best and brightest LGBTQ TV shows and films available! From the new Ryan Murphy series “Pose” for FX to fan favorites on-demand like VH1’s “RuPaul’s Drag Race” and FOX’s “Empire.”” and classics like NBC’s “Will & Grace” and Showtime’s “The Real L Word.”

Beyond Pride Month, on July 28 in Salt Lake City, there’s the second annual LOVELOUD Festival founded by Imagine Dragons frontman Dan Reynolds and powered by AT&T. LOVELOUD is designed to ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in our communities.

See the message below from Dan Reynolds about the LOVELOUD Festival:

https://twitter.com/DanReynolds/status/1002720812460400640

And thanks AT&T for the support! Happy Pride, folks!

About Randy Slovacek 37 Articles
Randy is a Las Vegas based journalist and editor of the Randy Report, reporting daily news stories on pop culture, politics, entertainment and topics of interest to the LGBTQ community. Follow him on --> Twitter